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SPORT & OUTDOOR
 Earthwave
Global Surf Challenge
Venue: -
Time: -
Price: -
Performances: 7 Sep 2008
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Building on the momentum of the inaugural version of the event staged
simultaneously in Australia, Reunion Island, England, Brazil, Argentina,
Tahiti and South Africa in 2007, Earthwave leverages the immense interest
in attempts on the Guinness World Record (GWR) for the ‘most surfers
riding the same wave’ to showcase the surfing lifestyle and issue a ‘call
to action’ on living a more sustainable lifestyle.
Earthwave Brazil shattered the record last year, raising the bar from
the 48 recorded in Ireland in 2006 to an incredible 84 surfers on one wave
at Santos, receiving worldwide news and TV coverage and drawing attention
to Global Warming and the climate crisis.
“We were encouraged by the efforts and publicity produced by the seven
Earthwave events last year,” said Kahuna Promotions’ Dene Botha, who
expanded the event from an attempt to break the Guinness World Record in
Cape Town in 2006 to a global initiative in 2007.
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Inspired by Nobel Prize winner Al Gore’s film “An Inconvenient Truth”
and loosely based on similar initiatives by organisations such as Live
Earth, Earthwatch, Earth Day, Earthdance and Earth Hour, the objectives of
the Earthwave Global Surf Challenge are to celebrate the surfing
lifestyle, raise awareness of Global Warming and to encourage people to
start adapting to a more sustainable way of life that reduces their impact
on the environment.
“This year will see dozens of countries participating and we intend
using the worldwide interest in Earthwave to present practical solutions
on how to live a more sustainable lifestyle, cuts down our impact on the
environment and, with energy prices rising globally, also saves money,”
Botha explained.
Endorsed by organisations such as the International Surfing
Association (ISA) and the Surfrider Foundation, whose Argentina chapter
ran the event in that country in 2007, Earthwave invites surfing and
environmental organisations worldwide to participate in this global
initiative that addresses the most important issue facing mankind today.
“The population explosion combined with lack of concern on how our
lifestyle effects the natural scheme of things has already damaged the
planet, and we all need to start making changes,” commented Botha. “It’s a
simple choice – you’re either part of the solution, or you’re part of the
problem.”
Earthwave is the first event of its kind to be run worldwide on the
same day, providing the opportunity for stand up surfers of every age and
ability and on any equipment to celebrate their lifestyle and make a
statement about reducing their impact on the environment.
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