Surfers Corner on Muizenberg Beach will again be the venue for the fifth annual edition of the Earthwave Beach Festival where surfers will attempt to break the Guinness World Record for the ‘most surfers riding the same wave’ which they set at 110 in 2009.

The 2011 edition of the hugely popular festival that showcases the beach lifestyle and promotes sustainable lifestyle choices will be run on the weekend of 1 & 2 October. Activities include Longboard surfing and Stand Up Paddleboarding (SUP) events, plenty of fun-filled beach activities and exhibits and demonstrations of environmentally friendly products and services alongside talks on climate change and environmental issues.

“Thanks to assistance from the Muizenberg Partnership we’re expecting an even bigger and better Earthwave Beach Festival this year. We’ll be going all out to increase the Guinness World Record that currently stands at 110 surfers riding the same wave set at Earthwave 2009,” said Paul Botha from Kahuna Promotions, the organisers of the festival.

“As in previous years we have challenged other surfing organisations worldwide to run an Earthwave festival and use the tremendous interest in Guinness World Records to raise awareness of climate change and what can be done to reduce our impact on the planet in their countries.”

“Earthwave Brazil, the previous record holder with 100 surfers on a wave and our closest rival, has confirmed their next attempt will be at Quebra Mar, Sao Paulo at the beginning of September, so we will know exactly what is required to overtake them long before our attempt.”

In addition to the record-breaking attempt, Earthwave 2011 will provide plenty more action in the ocean, on the beach and at the renowned after-party. There will be heaps of give-aways, raffles and competitions like Dig for Gold offering prizes worth tens of thousands of Rands and the festival will end with a charity auction for worthy causes, live music and give-aways on the Sunday evening.

As the festival grows in size and stature, the organisers invite the participation of companies and organisations keen on displaying or demonstrating their environmentally friendly products and services. By leveraging the extensive media coverage and publicity, Earthwave provides an ideal forum for promoting sustainable lifestyle choices to a receptive audience.

The organisers also invite suggestions for attempts on other Guinness World Records that could be run at the festival. See www.kahunasurf.co.za/kp/earthwave for details of the 2009 and 2010 Earthwave Beach Festivals at Muizenberg.